Analyze Variants Results Analysis
This tool helps you compare variants in a Braze canvas, translating percentage lift into absolute numbers—so you see how many more conversions you actually drive.
Go to your Braze canvas. Select your date range. Click on "Analyze Variants". And then "Download CSV". Upload that CSV here.
Go to your Braze canvas. Select your date range. Click on "Analyze Variants". And then "Download CSV". Upload that CSV here.
Assumptions & Disclaimers
- Conversion rates can change over time due to factors like creative fatigue, audience overlap, and seasonality.
- Results reflect only the uploaded data and test period.
- Real-world uplift may vary with larger samples or extended campaigns.
- Small sample sizes may lead to unreliable confidence scores.
- “Statistical significance” is based on current data; future performance may differ.
Results
| Variant | Entries | Conversions | Conversion Rate | % Uplift vs Baseline | Absolute Uplift vs Baseline | Weekly Lift vs Baseline |
|---|
Legend
High confidence highlight (≥95%)
Low confidence highlight (<95%)